Is your performing arts organization in need of a mission statement?  Kennedy Center President Michael Kaiser addressed the importance of a clear, concise mission statement and how such a statement will help your organization measure its success.

Institutional marketing is imperative to the success of a performing arts organization.  Michael Kaiser shares examples of ways a clear institutional marketing plan will help increase your organization’s visibility.

Without effective programmatic marketing, a performing arts organization cannot succeed.  Kennedy Center President Michael Kaiser explains how using a variety of marketing techniques will increase public interest in your organization’s programming.  

When facing budget cuts, it is difficult to know where to cut and how much.  Michael Kaiser stresses the importance of leaving a programming budget intact and explains how new, interesting works can ultimately help revive your institution’s overall budget.

 

In this video Michael Kaiser discusses ways in which your arts organization can reach out to corporate donors by meeting the needs of a specific corporation and its marketing strategy.