Note: the process to comment on this blog is cumbersome. I've never been asked so many questions...then it took me back to the home page rather than the blog post I started on.

I heard about you on NPR today and am impressed with your work. Thank you for all that you've done and are doing. I volunteer with the Utah Symphony at Deer Valley and have been a fan of the arts for most of my life.

You wrote:
"I find our ticket buyers buying less and less off paid advertising and that may be one of the ways we trim expenses."

I'm impressed with the efforts of Funkified (I think that's what it's called). They have pre and post-concert activities and it's for 30-40somethings. They do a great job of educating and promoting events.

My question is: how many are doing email marketing? How about Facebook marketing? I see there's a Facebook Page but there doesn't seem to be a lot of interaction.

To me, audiences crave interaction. To not just passively watch but to participate and interact with others. Social media is a good place to start and join conversations.

I wrote job descriptions that resulted in about 20 interns from a local college. They love getting real world experience in social media.

I wish some of the expertise from my industry would go to help build the arts. I'd like to see examples of organizations who are effectively drawing audiences with social media.

- Janet