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ArtsManager > Blog > Posts > Thinning Out the Field
Thinning Out the Field

I have heard from so many people over the past two years that this might be the time to 'thin out the field' of arts organizations. The argument goes that there are more organizations than can be supported by the existing group of donors in a given community. If the weaker organizations either closed or merged with stronger organizations, competition for dollars would be reduced and the entire field would be healthier.

I do not agree with this prescription for a number of reasons.

First, it assumes that there is some fixed level of donors and donations in any city or town. I do not believe this is true. I believe that there is an endless supply of donors if the art is exciting enough and the marketing is potent enough. It is true that in many cities, there is a group of donors who have been so loyal and generous to the arts that every arts group solicits these donors first. But an organization that fails to expand its donor base beyond these loyal few does so at its own peril. Donors die, move away, and change giving interests. And if a few donors are always the "go to people" when money must be raised they are more likely to suffer from donor fatigue. Every arts community must work diligently to engage new donors.

It also assumes that existing donors will happily shift their allegiance from one (now defunct) organization to another. This has not always been my experience. With the exception of foundations, which are required by law to give out donations each year, donors do not have to keep giving. In fact, many donors are attracted to the specific mission of a given arts organization. If that organization closes its doors, its donors may stop giving to the arts entirely.

And finally this approach assumes that the strongest arts organizations, in terms of fiscal health, should survive. I am more interested in making artistically-strong arts organizations more stable than assuring an easier playing field for financially-strong organizations. I would rather spend time and resources training the board and staff leaders of challenged organizations that produce interesting work to find new resources than to see them evaporate so that larger organizations (whose art may not be very interesting after all) can have an easier time of it. I fear that the diverse voices that characterize the most potent arts ecologies would be silenced if only the "strong" organizations remained.

Why do people who suggest thinning out the field always come from larger, stronger organizations after all? I have yet to hear someone attached to a small, weak organization suggesting the thinning out strategy!

Maybe if boards, working with the staff leadership, spent more time planning strong fund-raising efforts rather than demanding that budgets be cut our arts organizations would be healthier.

Perhaps we need to stop thinking about ways to make it easier at the expense of others and start thinking about ways to make our work more interesting to a wider set of audience members and donors.

And maybe we need to remember that while a greater range of arts organizations might make for more competition, it also makes for a far more interesting arts environment.

Comments

Re: Thinning Out the Field

All good points. Soon after joining the foundation world a few years ago after 15 years in the grantseeking portion of the civic sector I found a "too many non-profits" lament to be nearly universal. And it is by no means unique to arts funders though certainly it never takes long for a gathering of arts-foundation staffs and boards to center on it as an "issue."

I've never found the logic of it compelling at all. Certainly the real-life evidence of the past several decades in this country does not support the notion of there being some sort of fixed national revenues pie for arts groups to divvy up. (Note that I say "revenues" not simply "giving", though the statement works just as well if we do just mean charitable contributions.) And the case for mergers/consolidation ignores that in reality most arts non-profits (all but the biggest) are already extremely lean on overhead and administration costs -- arguably if anything moreso than is healthy -- so the idea of there being lots of money to save by combining back offices seems largely a myth.

But what most puzzles me about this particular piece of conventional wisdom is that we never seem to even consider the broad _costs_ of it. Your very last point above seems to be always overlooked. The arts sector is so much more dynamic in so many ways than it was 20 or 30 years ago, and isn't that a great thing, and isn't that something we want? Put another way: when Target and Wal-Mart open up their big boxes near a small city do we say "Oh thank goodness, there were too damn many of those quirky needy little local businesses around here!"?
Paul Botts at 10/29/2010 10:52 AM

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