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ArtsManager > Blog > Posts > June 6,2008
June 6,2008

I have always been hesitant to write a blog. Somehow, it seems self-indulgent to assume anyone is interested in what I think about day-by-day. But enough people have asked me to consider writing about my experiences and my observations about arts management that I have decided to take the plunge. Please let me know if my musings are interesting or irrelevant.

I have been interested the past two weeks by the debates over whether not-for-profit organizations should be allowed to compete with for-profit productions at the Tony Awards. I understand the complaints of for-profit producers – if not-for-profit organizations get subsidized by their donors, and do not need to return a profit on investment, they are at a distinct advantage.

And yet, I am struck by the number of not-for-profit arts organizations that do not take exploit this advantage – they play it safe and act like for-profit producers.

We in the not-for-profit realm should be willing to take greater risks – with difficult material, larger productions, ensemble casting, etc. It is how we justify our subsidies.

Two years ago, we created a new production of Mame at the Kennedy Center. Critics were divided on the production but I thought it was great. Several for-profit producers came to see the show and explored bringing it to Broadway. One producer took a great deal of time to evaluate the prospect and decided our production – with 24 members in the orchestra, 39 in the cast, 18 dressers and on and on – it was simply too big to move to Broadway.

Everyone in the cast and on my staff was deflated. I was disappointed as well.

But I was also proud – we had produced a work that was too expensive for the for-profit theater. We were justifying our subsidy.

Comments

For Profit/Not for Profit and risk

Hi Michael-
I was interested in this discussion but got caught up in the fellows' departure. So here I am, a little late.

In America, especially in New York, this overlap of for-profit/ not-for-profit is particularly interesting and I admit I need to study it further having worked with for profit only peripherally in PR in Canada. I'm sure I'll get more experience at the Atlantic Theater Company.

Theatre is the only artform that I know of that competes with itself in this way and I don't know if the competition is for the better.  The Broadway-dominant environment must really make New York a competitive market for not-for-profit theatre. 

I see what you are saying in terms of risk-taking for not-for profit companies, and supporting large casts is familliar with my work in classical theatre. However, risk is often regrettably paced out with either a large cast, or a new work, or unknown artists, or a new adaptation, not all together. Most of what I have worked on has one of these elements.

In my experience musicals are done to bring in money first and foremost, and I've never worked for a company that uses a musical slot as an opportunity to take a risk. Good for the KC.

I have worked on two Broadway transfers, neither were musicals. One new work, a one-person show with a well known playwright. One classical play, a well known title, with a 15-member cast.

Catherine Taylor-Williams at 6/28/2008 11:08 PM

For Profit/Not for Profit and risk

The above post is Catherine Taylor-Williams. Sorry, I didn't sign it.
Catherine Taylor-Williams at 6/28/2008 11:10 PM

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