VideoSeries

Mission Statement (4:13 min.)
Is your performing arts organization in need of a mission statement? Kennedy Center President Michael Kaiser addressed the importance of a clear, concise mission statement and how such a statement will help your organization measure its success.
Fundraising (3:31 min.)
An institution’s board is one of its most important fundraising tools. Michael Kaiser discusses some ways to get your organization’s Board involved in the fundraising process.
Marketing (4:13 min.)
Institutional marketing is imperative to the success of a performing arts organization. Michael Kaiser shares examples of ways a clear institutional marketing plan will help increase your organization’s visibility.
Programmatic Marketing (4:13 min.)

Without effective programmatic marketing, a performing arts organization cannot succeed. Kennedy Center President Michael Kaiser explains how using a variety of marketing techniques will increase public interest in your organization’s programming.
Budget Cuts (4:42 min.)

When facing budget cuts, it is difficult to know where to cut and how much. Michael Kaiser stresses the importance of leaving a programming budget intact and explains how new, interesting works can ultimately help revive your institution’s overall budget.
Corporate Donors (3:33 min.)

In this video Michael Kaiser discusses ways in which your arts organization can reach out to corporate donors by meeting the needs of a specific corporation and its marketing strategy.

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