Strategic Planning in the Arts: A Practical Guide
The goal of any strategic plan is to develop critical insights that will direct how the organization operates to achieve its mission in its particular business environment. A thorough and disciplined approached to long-term planning strengthens both the administrative and artistic sides of an organization. The following Strategic Planning Primer created by Michael M. Kaiser provides a sequential model for identifying and implementing key strategies for mission success.
Contents
Strategizing
- Artistic Planning
- Educational Programming
- Building Visibility: Marketing the Arts
- Building Earned Income: Selling the Arts
- Development Planning: The Giving Cycle
- Focused Marketing
- Special Campaigns
- Boards
- Organizational Structure
- Implementation Planning:The Rubber Meets the Road
- Financial Planning and Management
Planning for Planning
