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Strategic Planning in the Arts: A Practical Guide
A Plan for Planning The Planning Process
The strategic planning process can be a powerful force in identifying institutional priorities and engaging organization stakeholders and influencers.
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While it is essential to ensure that an arts organization's strategic plan has insightful, rich content, many planning efforts fail because the planning processes they employ are poorly designed. If important participants are left out of planning activities, if the planning process moves at a snail's pace, or if insufficient (or extravagant) resources are employed, an organization can easily begin to suffer from planning backlash, finding it is difficult to get anyone interested in creating, implementing, or even discussing the plan.
The previous chapters of this book focused on planning content; this chapter reviews planning process. In other words, while the focus to this point has been on developing effective plans, we now turn to the important issue of doing this in an efficient manner. A four-phase, eleven-step process is recommended:
PHASE I. SETTING UP
Step 1. Committing Resources
Step 2. Adopting a Framework
Step 3. Establishing a Planning Calendar
Step 4. Writing a Mission Statement
PHASE II. ANALYZING
PHASE III. STRATEGIZING
Step 7. Developing Strategies
Step 8. Creating an Implementation Plan
Step 9. Completing Financial Forecasts
PHASE IV. IMPLEMENTING
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